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Piracy and cinema

Piracy and cinema

The debate starts Saturday, 24 October, at 11:00, at Elvire Popesco cinema

Just imagine for a moment a world without films. Is it a world that’s about to become reality, if we are not prepared to pay for them? Or is it more likely a pessimistic vision taken from a screenplay written in the Post-Web 2.0 world, reigned over by downloads?

The series of conferences that are part of the Les Films de Cannes à Bucarest program begins with a difficult issue on Saturday, 24 October, at 11:00, at Elvire Popesco cinema: Piracy and cinema. Free admission.

A well-known film distributor in France, an anti-piracy software developer working for the biggest companies in the world, but also a Romanian lawyer specializing in copyright law or a Romanian distributor that has won a suit against piracy – these are just some of the guests of Saturday’s conference. The most pressing problems, case studies and examples will help to illustrate conclusions that will interest all film lovers, be they producers or audience members.

Special guests: Jean Labadie, president of and distributor for Le Pacte (France), one of the most respected sales agencies in Europe, and Davide Castorina, Senior Executive MUSO, creators of an anti-piracy solution.

In Romania, there is a law regarding this subject stating that the distribution of copyrighted works without the agreement of the rightsholder, including online, is a crime that is finable and punishable by 1 to 4 years in jail. The question is whether or not a single law can provide the solution to such a complex problem. For the film industry, piracy threats its very foundations. For the public, it is an option – an illegal one amongst many legal ones. What are the legal options and who are those in charge of pushing and marketing them, who are the decision makers and what exactly are the decisions taken by other countries in the fight against piracy – these are some of the issues that will provide the meat of the discussion.


11:00 – 12:30 — First session

12:30 – 13:00 — Lunch break & networking

13:00 – 15:00 — Second session

The conferences of the festival will continue on Sunday, 25 October, with the debate How, why and for whom do we still write about film? Les Films de Cannes à Bucarest will take place during 23 – 29 October, at the cinemas Studio, Elvire Popesco and CinemaPRO.


About the guests:

Jean Labadie is the CEO and founder of Le Pacte, a distribution, production and international sales company started in 1997. It employs 20 persons, distributing about 20 films per year, mostly art house French films (Ozon, Amalric, Resnais, for example) and masterpieces of great international directors (such as Moretti, Jarmusch, Loach or Mungiu). Le Pacte owns a catalogue of 200 films and holds all the rights for most of them. Many of its films have won several prizes in Cannes, like Gomorra, Drive, Post Tenebras Lux, Beyond the Hills, Heli or Maps To The Stars. Since its creation, the company has also produced or coproduced over 20 films by authors like Matteo Garrone, Carlos Reygadas, Jim Jarmusch, Terry Gilliam or John Boorman.

Jean Labadie was also involved with other companies which he managed or founded, such as Paradis Films, a production company, and Bac Films, a distribution company. Under these labels, he distributed over 500 films, 8 of which winning the coveted Palme d’Or in Cannes (Wild at Heart, Barton Fink, The Best Intentions, Pulp Fiction, The Piano, The Son’s Room, The Pianist, 4 Months 3 Weeks and 2 Days). He also produced and coproduced about fifty films, including Indochine, which won the Oscar for Best Foreign Language Film in 1992.

He also owned movie theaters and multiplexes, founding Elysees Biarritz for Premieres. His other ventures were very successful as well – Mars Films, a distribution company that handled over one hundred titles that was ceded to Studio Canal in 2003; Wild Side Video, a video publisher company, and Wild Side Films, a company for acquisition of rights and distribution specialized in genre films, both sold to Wild Bunch in 2004.


Davide Castorina has been working in the film industry for 12 years, gathering experience over numerous international market campaigns. He has a extraordinary knowledge of the dynamics of the international markets and a profound understanding of the film consumer. He has had multiple senior jobs in the marketing and sales departments of Universal Pictures, Twentieth Century Fox and Warner Bros.

Now, Davide is the regional manager of MUSO for France and Benelux and coordinates growth in that area as part of the European expansion of MUSO.

MUSO, one of the most effective methods of countering piracy in the era of Web 2.0., scans over 4 billion web pages for its roster of over a thousand clients, amongst which some of the biggest recording companies and film production companies in the world.